KRUU station manager & PLANET ERSTWILD host James Moore had the great honor of speaking with Jeffrey Hollender, founder of Seventh Generations and the American Sustainable Business Council, which consists of more than 150,000 businesses across the country. Jeffrey, Paul Tarnoff and Troy van Beek of Ideal Energy, recently attended an all-day session at the White House set up by the ASBC where they met with 29 administration officials.